Publicado originalmente en Las Últimas Noticias, 14 de Marzo 2016 Leer original
The packing of 260 grs. contains a blend of sunflower seeds, chia, oats, flaxseed, pumpkin seeds, quinoa, sesame, poppy and sliced almonds. They are also free of sodium and sugar.
The business venture of Macarena Vicuña was born of a necessity. Her son had been diagnosed with diabetes and she, in a quest to improve his quality of life, spent several afternoons strolling through the aisles of the supermarket looking for healthy products that could complement her child’s diet. Great was her surprise when she began to look carefully at the nutritional table of the products.
“If they were not full of sugar they were full of sodium and in the end it was only going to replace one evil with another. During that search I came by a nutritional study on the benefits of the seeds. I started to study the different qualities of chia, flaxseed and pumpkin seeds, among others, and I was really impressed so I looked at these different seeds until I was able to put together a fairly complete and high fiber mix. ”
Along with this, she also realized that she had to sweeten it in the healthiest way possible. She chose the Tagatose, which is the natural sugar found in milk but free of lactose and any kind of fat. All this work not only helped her son but was the basis for creating Grana, a product line with cereals based on nine types of seeds and grains. “It is sunflower seed, chia, oats, flaxseed, pumpkin seeds, quinoa, sesame, poppy seeds and sliced almonds. This mixture is super complete and also has not a gram of sodium or sugar. Although originally for my son, this recipe was later tested by my sister, some friends and other people. My friends were happy with the results because at last they were able to control their constipation problems and, by the way, also improve their diet. ”
How can Grana be consumed?
As it is a mix of seeds, it can be eaten during any meal of the day either mixed with yogurt, fruit, orange juice, ice cream, salads and even with dishes in the background. Each Grana bag comes with 260 grams and yields 13 servings.
And where is it available?
Today it is available in different cafes and emporiums of Santiago but we also have direct sale through our website Grana.
Was it too complicated to let you know?
One of the main problems that microentrepreneurs have is related to lack of spaces in which to show their products. As for the issue of advertising, I participated in several fairs and even, last October, I managed to get a Corfo fund that helped me continue growing.
And what plans do you have for your healthy venture?
We are on the verge of two major events. One is the next inauguration of a small factory to continue working on the development of this product. The other is that we are about to launch a new variety of cereal mix. What is the cost of Grana? Its estimated price is between $ 4,490 and $ 4,990, depending on where it is purchased since they can also be found in some Unimarc supermarkets in the eastern sector of Santiago.